“I did grow up with kale, harvested from the Dutch soil in the ‘Twente’ area. I lived in Amsterdam in the ’80s. I was an activist; the Southern Africa Working Group, women’s movement, anti-anything, and wanted everything to be different. I still have the same opinion.
Wendy has worked for a long time as a communication strategist in advertising. She is a co-founder of WeJane – market research & advice from a gender perspective. Wendy likes to listen to what people have to say.
Wendy worked for clients such as:
JDE, Mora, Friesland Campina, AH, Sanofi, Merck, Zonnatura, Ymere, Duchenne Parent Project, Fairtrade Original, Biohorma, Clipper, Keune, Philips and other clients within food, pharma and (financial) services.
“I am Dutch-Cape Verdean. We spoke Dutch at home. I grew up in a traditional Dutch village in West-Friesland. When I took friends home, they were shocked. My father used to play Cape Verdean music. We danced. The stockfish was soaked in the garage and had a nasty smell. That was quite different than ‘boerenkool’.
After a career within the communication industry as a creative, Anilda started TXCC from a personal and cross-cultural perspective. Anilda likes to start a conversation and experiences that conversations with target groups lead to a lot of inspiration and effective ideas.
ANILDA WORKED FOR CLIENTS SUCH AS:
Rijksmuseum, Ministry of HWS, Tommy Hilfiger, Weleda, Reumafonds, KRONCRV, Skins Cosmetics, Leiden University, Nusantara, Ministry of Justice, KLM, RIVM
