We developed a bachelor's campaign for Dutch pre-university education students (15 to 19 years old) to attract more secondary school students for a Bachelor's degree in Economics & Business at the UvA. We spoke to first-year students about their considerations and feelings that played a role in their choice process. The campaign we developed based on this appeals to the head and heart. A UvA EB Bachelor's degree is not only the best investment in your future but also while you're studying.
campaign
the best investment
CLIENT
UvA - Faculty of Law
assignment
research, strategy, concept & development
As the final exam approaches, the intensity of the selection process increases. Rational and emotional criteria play a role in the considerations for study choice. We want to create a distinctive campaign for UvA EB by appealing not only appealing to study-related aspects but also to feelings. We emphasized not only Bachelor's the academic benefits and career opportunities but also the personal growth and unique experiences that the UvA offers: What does studying Economics & Business at the UvA do for you? This is how we create distinction, stand out, and be relevant.